The Holy Empire of North Insomnia is a massive, genial nation, ruled by Mad Loser with an even hand, and renowned for its otherworldly petting zoo, soft-spoken computers, and state-planned economy. The compassionate, cheerful population of 2.453 billion North Insomnians are fiercely patriotic and enjoy great social equality; they tend to view other, more capitalist countries as somewhat immoral and corrupt.

The enormous government juggles the competing demands of Education, Environment, and Administration. It meets to discuss matters of state in the capital city of Headachent. The average income tax rate is 96.8%.

The frighteningly efficient North Insomnian economy, worth 407 trillion piastres a year, is driven entirely by a combination of government and state-owned industry, with private enterprise illegal. The industrial sector, which is quite specialized, is led by the Book Publishing industry, with major contributions from Information Technology and Tourism. Average income is an impressive 166,127 piastres, and distributed extremely evenly, with little difference between the richest and poorest citizens.

The government now pays the "Really Awesome Super Heroes" (RASH) to catch evildoers, arms manufacturers and mild-mannered journalists have been outed as superheroes, rugby players that knock each other over always stop to make sure the other fellow is okay, and the blind lead the blind in social welfare. Crime, especially youth-related, is totally unknown, thanks to a capable police force and progressive social policies in education and welfare. North Insomnia's national animal is the dragon, which soars majestically through the nation's famously clear skies, and its national religion is ourselves.

North Insomnia is ranked 1,542^nd in the world and 41^st in The East Pacific for Largest Publishing Industry, scoring 28,335.41 on the Bella Potter Productivity e-Index.